{"entity":{"id":"idea-moon-verified-information-layer","kind":"idea","name":"A verified information layer that labels and links cancer content across platforms","aka":[],"tldr":"Wherever cancer information appears online, a visible marker shows whether it matches what trusted sources say, with a one-click link to the plain-language evidence.","summary":"Platforms label some health content but coverage is thin and inconsistent. The proposal is an open, machine-readable registry of vetted cancer claims and sources (national cancer institute, cancer charities, guideline bodies) that platforms, browsers and AI assistants can query, delivered as a browser extension and platform API, with labels that link to plain-language summaries and disclose the sourcing. Independent governance keeps it credible.","asOf":"2026-09-08","links":[{"label":"NCI PDQ cancer information summaries","url":"https://www.cancer.gov/publications/pdq"}],"tags":[],"related":[],"cancers":[],"sections":[],"technologies":[],"targets":[],"drugs":[],"companies":[],"institutions":[],"pathways":[],"terms":[],"trials":[],"people":[],"bottlenecks":["b-misinformation","b-knowledge-diffusion"],"keyPapers":[],"journals":[],"dependsOn":[],"notes":[],"hypothesis":"Content carrying the verified label is trusted and shared more, and exposure to labelled contradictions reduces belief in false cancer claims in randomised exposure studies.","rationale":"Credibility signals work when they are consistent, independent and easy to check; the missing piece is a shared open registry rather than each platform improvising.","test":"Build the registry for 500 common claims; randomised online experiment measuring belief and sharing with and without the layer; then a browser extension pilot with patient organisations.","maturity":"speculative","actor":"engineering","cost":"small","horizonYears":2},"route":"/ideas/idea-moon-verified-information-layer/","neighbours":{"bottleneck":[{"id":"b-knowledge-diffusion","kind":"bottleneck","name":"Knowledge reaches practice too slowly","route":"/bottlenecks/b-knowledge-diffusion/"},{"id":"b-misinformation","kind":"bottleneck","name":"Misinformation and unproven therapies","route":"/bottlenecks/b-misinformation/"}]}}