{"entity":{"id":"idea-moon-clinician-creator-programme","kind":"idea","name":"Train and fund oncology clinicians as public content creators","aka":[],"tldr":"Give oncologists and cancer nurses the training, time and production support to reach people where they actually get information, on social video and podcasts.","summary":"The most-viewed cancer content is produced by non-experts; clinicians who do communicate publicly do so unpaid and untrained. The proposal is a fellowship programme: media training, protected time, production support, legal and ethical guidance, and a shared network for coordinated messaging, with metrics on reach among target audiences and displacement of misinformation.","asOf":"2026-09-08","links":[{"label":"Bottleneck evidence (Misinformation and unproven therapies): Johnson et al., Cancer misinformation and harmful information on Facebook and other social media (JNCI 2022)","url":"https://doi.org/10.1093/jnci/djab141"}],"tags":[],"related":[],"cancers":[],"sections":[],"technologies":[],"targets":[],"drugs":[],"companies":[],"institutions":[],"pathways":[],"terms":[],"trials":[],"people":[],"bottlenecks":["b-misinformation","b-workforce"],"keyPapers":["paper-johnson-j-natl-cancer-inst"],"journals":[],"dependsOn":[],"notes":[],"hypothesis":"A cohort of fifty funded clinician creators reaches audiences comparable to leading misinformation accounts within two years and measurably improves knowledge on tested topics among viewers.","rationale":"Trust in individual clinicians remains high even where trust in institutions is low; format and reach, not credibility, are the deficits.","test":"Fund a first cohort; compare reach and audience-survey knowledge against a baseline of institutional channels and against misinformation accounts on the same topics.","maturity":"early-clinical","actor":"philanthropy","cost":"small","horizonYears":2},"route":"/ideas/idea-moon-clinician-creator-programme/","neighbours":{"bottleneck":[{"id":"b-misinformation","kind":"bottleneck","name":"Misinformation and unproven therapies","route":"/bottlenecks/b-misinformation/"},{"id":"b-workforce","kind":"bottleneck","name":"Not enough oncologists, nurses, pathologists, physicists","route":"/bottlenecks/b-workforce/"}],"paper":[{"id":"paper-johnson-j-natl-cancer-inst","kind":"paper","name":"Cancer Misinformation and Harmful Information on Facebook and Other Social Media: A Brief Report","route":"/key-papers/paper-johnson-j-natl-cancer-inst/"}]}}